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Affiliates

Affiliate tracking built for long sales cycles

Coupon codes work when the sale happens in one session. B2B doesn't. Trakt tracks the referred lead all the way through the pipeline, so a partner still gets paid when the deal closes five months later.

Start freeSee the portal
trkt.to/priya → 3,412 clicks
Referral closed
Ashlar Systems$42,000
affiliate · priya-raman · day 147
Payout sentPaid
$4,200
10% of contract · bank transfer

The affiliate

Gets paid when a deal closes

They put your product in front of an audience they spent years building. So they get their own view of what happened next — the leads, the deals, the earnings — instead of waiting on a monthly figure with no working shown.

  • Their own portal: performance, earnings by range, their links and their payouts.
  • A live balance of earned, requested and paid, with the history either side.
  • A live feed of deals and when they closed.
Your earnings
Last 30 days
Paid out
$4,860
Earned · 12 closed deals
Requested$1,200

The affiliate manager

Manage multiple affiliates to find the best channel

Referral and revenue can land a quarter apart, so good partners are easy to underpay by accident. With the pipeline doing the counting you can hand someone a bigger cut and point at the reason.

  • Assign partners to campaigns and give each one their own tracking link.
  • Earnings computed from attributed closed revenue, so the figure is not up for debate.
  • They request, you approve and pay — same numbers on both screens.
Partner ledger
Earned from closed revenue · this month
  • Priya Raman
    Percentage of revenue
    12 deals$4,860
  • Dev Okonkwo
    Per conversion
    9 deals$2,700
  • Marta Kellner
    Per lead
    31 leads$1,550
Approve all pending$6,410

The affiliate's own surface

A portal for performance

Performance, an earnings chart by range, every link they were issued, and their payout history. That is the whole surface, and it is enough to stop the emails.

Clicks, conversion rate, what is pending and what has been earned all time — over a six-month chart of clicks against revenue.

The Trakt affiliate portal's Performance tab: 646 total clicks, a 7.6% conversion rate, $3,450 pending and $12,250 earned all time, over a six-month clicks-and-revenue chart

The affiliate's own portal · illustrative data

Lead gen, not coupon codes

Most affiliate software was built for checkouts, not closed deals

Every affiliate tool assumes the same shape: click, cart, code, commission, all inside a 30-day cookie. In B2B the referral fills in a form, gets qualified, sits in a pipeline, meets three people and signs a quarter later. By then the code is gone, the cookie has expired, and the partner who started it has no case to make.

Coupon-code affiliate tools

Built for a consumer checkout

  • Credit expires with the cookie, usually 30 days — shorter than your first follow-up.
  • A code only fires at payment, so anything that closes on a call is invisible.
  • No lead record, so a referral that was qualified out still counts as nothing.
  • Commission on order value, not on the contract your sales team actually signed.
  • Partners quietly stop promoting, because the payouts never matched what they sent.

Trakt: lead-gen attribution

Built for a pipeline

  • The partner's tag lands on the lead record and stays there for the whole cycle.
  • Credit survives months of silence, a change of owner and a stage reset.
  • Deals closed on a call, an invoice or a signature all count — no checkout needed.
  • Earnings compute against the closed deal value your team recorded.
  • Partners can watch the lead progress, so a slow quarter doesn't look like being ignored.

Payout models

Paid on contract value, not cart value

$
Per lead

A flat fee per qualified lead, so partners are paid before the cycle ends.

%
Percentage of revenue

A share of the contract your team closed, computed from the attributed deal value.

1:1
Per conversion

A fixed amount each time a deal is won, whatever it was worth.

The loop between you

From promoted post to payout

Five steps, and the only manual one is the part where you decide to pay.

  1. Day 0Company
    Assign

    Add the partner and attach them to the campaigns they can promote.

  2. Day 0Company
    Issue links

    Each partner gets their own tagged link, and a QR if they work offline.

  3. Day 1+Affiliate
    Promote

    They post, email or hand it out. Every click is theirs, tagged at source.

  4. On closeAutomatic
    Earn

    Leads land in the pipeline. When a deal closes, earnings are assigned.

  5. Month endBoth
    Get paid

    They request from the portal, you approve, pay, and mark it paid.

Two partners, two shapes

Affiliates in action

One collaboration, seen from both sides: the agent who needs buyers, and the creator whose audience already trusts him on where to live.

Dana Whitlock
Estate agent, new development
Runs the program

Dana just won a big development and has 48 condos to move. Rather than buy more ads she partners with a creator whose audience already wants to live in that neighbourhood, and gives away 10% of her commission on anything that closes.

48 condos
To sell
10%
Commission split
  1. She needs
    Buyers who want the area
    Not clicks. People who will book a tour.
  2. She gives
    A QR code, a link and a form
    One tagged set for Theo: video description, on-screen QR, tour form on his bio page.
  3. She sees
    Which tours came from him
    Every enquiry arrives tagged, so his leads never blur into her own.
  4. She pays
    10% of her commission
    Computed on the deals that actually closed, not the traffic he sent.
EarnedThree condos sold from the collaboration, ten per cent of it to Theo.$38,000 commission
Theo Marchetti
Lifestyle creator, food & city guides
Percentage of revenue

Theo tours the neighbourhood with Dana on camera: the coffee place, the market, the walk to the river. His audience already trusts him on where to live, so a link in the description does what a billboard cannot.

1,900 clicks
First fortnight
31 tours
Booked
  1. He posts
    The neighbourhood tour with Dana
    One video, a QR on screen and the link in the description.
  2. He sends
    1,900 clicks in a fortnight
    Then a steady trickle from search for the rest of the year.
  3. He waits
    Through a long completion
    Property does not close in a session, and his credit stays put.
  4. He gets paid
    A share of the commission
    He can see each tour and each sale in his own portal.
EarnedPaid on completion, not on the click.$3,800 earned

Illustrative partner data

Payouts traced to closed deals.

Partner earnings that trace back to a click, a form, and revenue that actually landed.

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