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Lead tracking software for your website

Website leads, affiliates, link-in-bio contacts and advertising ROI. Trakt.

Trakt tracks where every lead on your website came from: the page, the ad or the link, and what it was worth.

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Follow a lead
01 · Website leads

Every form fill, with its source.

Trakt tags each lead with the page, ad or link that brought them in. It works with the forms you already run.

Explore lead capture
A desk with two monitors lit up in a dark office at night
Sales Pipeline
7 active · 0 won · 0 lost
Sample
$137.2K
Pipeline
Jordan Lee
Northwind Co.
google
$12,000manual
75%
Confidence
google · cpc · spring-demo
/pricing → Book a demo form · 3 sessions
Lead captured
Google Ads · /pricing
02 · Affiliates

See which partners send real customers.

Give every affiliate a tracked link. Trakt counts the leads they send and the revenue those leads close.

Explore affiliate tracking
Your company
A marketing manager at a laptop, reviewing the affiliate programme
Revenue from affiliatesSampleLast 90 days
Closed revenue$44,830
194 leads
4 partners
PartnerLeadsRevenue
Maya Chen84$18,420
Fieldwork Podcast51$12,960
Northline Agency37$9,300
Coach Ray22$4,150
Your affiliate
A podcast host in headphones at his desk, checking what his listeners' referrals have earned
Partner portalSampleFieldwork Podcast
Payouts earned$1,296
$12,960 closed
10% commission
trakt.link/fieldworkAffiliate
Oct 1 payout$860Paid
Nov 1 payout$436Pending
04 · Advertising ROI

Know which ads pay for themselves.

Revenue by channel and campaign, tied to closed deals instead of clicks.

Explore revenue attribution
A marketer at their desk, seen through the glass wall of a brick-walled office
Closed revenue by source$557,960
SampleThis quarter
Google Ads$198,400 · 3.1x
TikTok creators$142,700 · 4.9x
Meta$104,260 · 2.2x
Affiliates$71,900 · 3.8x
LinkedIn$40,700 · 1.4x

Add one tag. Track every lead.

Start free, or book a setup call and we’ll install it with you.

Paste it as high in your site’s <head> as you can. GTM-XXXXXXX is a placeholder. Your own container ID is issued when you add your site to Trakt.

<!-- Trakt Pro Tracking -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;
f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-XXXXXXX');
</script>
<!-- End Trakt Pro Tracking -->
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