Everything WhatConverts does. Plus the revenue layer.
WhatConverts tracks lead volume. Trakt tracks revenue, the number your clients actually care about. Lighter to set up, built for agencies, and free to start.
Trakt vs WhatConverts
Feature comparison last reviewed July 29, 2026. If something here is out of date, tell us and we'll correct it.
| Feature | Trakt | WhatConverts |
|---|---|---|
| Campaign source attribution | Full UTM attribution per channel | Yes |
| Form lead capture | With full campaign context | Yes |
| Multi-channel campaign tracking | One campaign, a UTM URL per channel | Yes |
| Scheduled client reports | Weekly or monthly to client inboxes | Yes |
| Multi-client management | All clients in one workspace | Separate logins per client |
| Revenue reporting per channel | Real ROAS from closed deals | Leads only, no revenue layer |
| Shared lead qualification with client | Client qualifies from their own inbox | Agency-side only |
| UTM builder and naming conventions | Templates enforced across the team | Manual process |
| Blended ROAS across channels | One view, all channels | Not available |
| Hidden field mapping | Every form inherits campaign data | Not available |
| Link shortening and QR codes | Built in | Not available |
| Free plan | Genuinely useful, no card needed | Trial only |
What you've been missing with WhatConverts
Revenue goals per client
Click-through rate is easy to show and easy to ignore. Anchor each account to a real revenue goal and the client meeting changes from "what did we do" to "what did we make".
Real ROAS from closed revenue
ROAS calculated from deals that actually closed in the CRM, not from the ad platform's own conversion count.
Client-side lead qualification
Your client scores their own leads from their inbox, so the quality feedback loop closes without another status call.
One workspace, every client
Move between accounts without logging out, with per-client standards preserved.
Naming convention enforcement
Consistent campaign data from day one, applied across everyone on the team.
Blended multi-channel ROAS
Show what the whole programme returned instead of defending each line item separately.
Report what the work was worth
Lead volume proves activity. Revenue proves the retainer.