Lead tracking software is broken for small teams

Blah blah blah

Let’s get something out of the way: most lead tracking software is built for enterprise. Not you. Not your three-person team trying to wrangle leads between spreadsheets, Slack messages, and a CRM no one logs into.

We’ve been there. We tried the big names. And what did we get?

• Pricing tiers that feel like luxury airline seating
• Attribution buried under 12 tabs and a Salesforce certification
• Sales and marketing playing tag with lead data, never quite on the same page

So we built Trakt to solve one thing well: show you where leads came from.

The cost of bad attribution (in real dollars)

Bad attribution doesn’t just bruise your ego. It empties your wallet.

Problem	How It Shows Up	Estimated Cost/Month
Leads disappear into a CRM	Sales “forgets” to follow up	$1,500 lost pipeline
No clarity on campaign ROI	You keep spending on what feels good	$2,000 wasted ad spend
Sales claims all the credit	Marketing can’t prove its value	$5,000 in budget disputes
Multi-touch chaos	Every team has a different source of truth	Productivity: -20%
Spreadsheet “CRM” drift	Leads never get qualified or tracked	??? (just kidding…it’s a lot)

According to Salesforce, 67% of sales reps don’t consistently log activity in their CRM.

And HubSpot reports only 23% of marketers feel confident in their attribution reporting.

Let’s compare lead tracking software: Who’s it actually for?

Tool	Best For	Price	Lead Attribution	CRM Integration
Trakt	Small teams, agencies	Free–$	Built-in, visual, no extra tools	Optional, not required
HubSpot	Marketing teams w/ budget	$$$	Advanced, complex setup	Yes (native)
Salesforce	Enterprises w/ admin support	$$$$	Add-on or custom setup	Yes (robust, but clunky)
Marketo	B2B marketing ops	$$$$	Strong, multi-touch	Yes (but needs setup)
Google Analytics	Basic website tracking	Free	Last-click default	No (needs integration)

Why we built Trakt (and who it’s for)

We didn’t set out to build another CRM. We were forced to because the existing tools just didn’t work for the way small teams actually operate.

What CRMs get wrong:

• Assume you’ll train sales to log everything
• Separate marketing and sales into silos
• Treat attribution as a bonus feature

What Trakt does instead:

• Starts with the link. Trakt auto-generates tracked URLs using UTM codes
• Tracks campaign sources directly in your lead forms, no extra pixels or integrations
• Lets sales qualify leads via email (no login required)
• Reports on lead quality, source, and sales outcome in one view

It’s lead tracking software that just works without making your team hate you.

What Trakt actually solves (in chart form)

Old Way	With Trakt
Sales says, “Where’d this lead come from?”	The lead form tells you
Marketing asks, “Did that campaign work?”	Every lead is tagged with UTM source
Nobody updates CRM	Sales can qualify from their inbox
Attribution takes 5 tools and 3 people	You get clear source-to-sale data, instantly
Campaigns are “fire and forget”	You know which channels drive $$

Try Trakt

If you’re a 3-person startup, boutique agency, or scrappy marketing team, you shouldn’t need a CRM onboarding manual thicker than your pitch deck.

Trakt gives you clarity, not complexity.

Try Trakt and see where your leads are really coming from.